What a dichotomy! The microblog lends itself so readily to volume, I guess it’s no revelation that more doesn’t necessarily equal better. I think it all depends on HOW you use it, just like anything else.
Waste of Time?
The biggest case for time waster: 40% of tweets are fragments of conversation. Very true. I often get interested in a twitter exchange, then have to back track to get the whole conversation.
Tweetdeck (with all it’s flaws) is my favorite Twitter time-saving/organizational tool that solves this problem. I can follow accounts with one click. Absolutely love it (well, except for the ipad version, it’s too slow).
The biggest case for revolutionary: hashtags. The lowly pound sign has been elevated to celebrity status. Tweetdeck to the rescue! It comes set up with a column showing trending topics/hashtags and also lets you follow hashtags with one click. But now that hashtags are mainstream, following last week’s Casey Anthony’s #notguilty verdict and the swan song for NASA’s #Atlantis launch, the columns were literally a blur. So I had to move to Twitter Web Access in order to make any sense of the conversations. Hopefully Tweetdeck is working on a manual throttle solution. Otherwise, hashtags are going to become useless.
Other interesting factoids from the Problogger research/infographic:
How we use twitter:
- Learn about products/services 42%
- Provide opinions about products/services 41%
- Ask for opinions about products/services 31%
- Seek customer support 19%
How you should use twitter:
- Widen your network
- Learn stuff
- Showcase your stuff
I would add “Breaking News” to the list. Twitter works for me, how about you?