Foursquare vs. Twitter

Is the checkin mightier than the tweet?
Is the checkin mightier than the tweet?

I was guest lecturing with a colleague (Scott Irlbeck) at an emerging media class this week and one of the students pointed out that Texas Tech has nearly as many followers on Foursquare as we do on Twitter.

WHAT?

Wait. That can’t be right. Can it?

Foursquare recently celebrated 10 million users, while Twitter has surpassed 200 million users (of course I’m betting 20% or more of those accounts are spam).

How is it possible that the Texas Tech twitter account that was launched in November, 2008, has just over 12,000 followers and our Foursquare account, launched in July last year, has nearly 11,000? I would love for the Texas Tech team to take all the credit, but I’m scratching my head over this one. We are located in Lubbock after all. Specials and discounts are not exactly easy to come by.

Is gamification really that powerful? I have more questions than I have answers. What do you think?

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