The Art of Being Human

Say yes.Bend the rules.Show up on
Although this blog post from my hero Seth Godin is aimed at small businesses, one cannot escape the universal truths. From his “Yes!, please and thank you,” just substitute “customer” for “person” and you’ll get the gist.
“Don’t jerk people around” writes Godin. I can’t imagine any situation in which the following suggestions would not be appropriate.

  • Say yes.
  • Bend the rules.
  • Show up on time.
  • Keep your promises.
  • Don’t exert power merely because you can.
  • Be human, be kind, pay attention, smile.

Not everyone deserves this sort of treatment, not everyone will do their part to be the kind of customer you can delight and serve. But that’s okay, you don’t need everyone.


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