You better watch that Tone!

Brand tone? Nailed it.

Bauerlein Crossing

SONY DSC SONY DSC

Years ago, when I rocked braces and actually tried to dress up for school, I sat in the back of my high school English class pouring a textbook entry about “Tone”. From that point on I’ll admit I never fully understood it. Last week I found myself in the same exact boat while learning about Social Media Audits.

Sure, I can tell you the definition of tone no problem but what does it really mean? Lucky for you, I’ve researched it a bit; I found that tone is one of the easiest concepts to understand. I’m going to blame my confusion on the fact that we were looking for the tone in old English poetry. As beautiful as it is, nobody really KNOWS what is going on.

Anyway, tone is how you say something; not necessarily what you say. For example, remember when you would say something to…

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