You better watch that Tone!

Brand tone? Nailed it.

Bauerlein Crossing

SONY DSC SONY DSC

Years ago, when I rocked braces and actually tried to dress up for school, I sat in the back of my high school English class pouring a textbook entry about “Tone”. From that point on I’ll admit I never fully understood it. Last week I found myself in the same exact boat while learning about Social Media Audits.

Sure, I can tell you the definition of tone no problem but what does it really mean? Lucky for you, I’ve researched it a bit; I found that tone is one of the easiest concepts to understand. I’m going to blame my confusion on the fact that we were looking for the tone in old English poetry. As beautiful as it is, nobody really KNOWS what is going on.

Anyway, tone is how you say something; not necessarily what you say. For example, remember when you would say something to…

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Pinterest is Winning!

One of my first pins. Cupcakes from Fair Cake (www.faircake.co.uk)
One of my first pins. Cupcakes from Fair Cake (www.faircake.co.uk)

Remember when you needed an invitation to join Pinterest?

Pinterest soft launched in 2010, I don’t recall the date, but I pinned my first cupcake four years ago (shocking, I know.)

According to Business Insider, the “visual bookmarking” platform is forecast to generate $169 million in revenue this year. The Pinterest team has done an excellent job of monetizing the platform in a way that hasn’t changed the user experience (unlike Snapchat). #PINNING!

The most common question I’m asked … “what’s the next big thing?” I have no idea, but it will be visual and immediate. And solve a problem like Pinterest did (actually being able to find and use something you bookmarked for later reference). We are visual, highly distracted beings. To get our attention, you’ve got to show, not tell, and don’t beat around the bush. Like Violet in Willy Wonka, “I want it NOW!”

Panx -i-e-ty / noun

The FOMO and conflicted feelings I have when I launch Pinterest. Is it possible to knit, bake, craft, decorate while holding pigeon pose and learning to paint?