DAM Blogs – Sophie’s Choice

Blog Love
Blog Love

What do you do when 59 students have turned into amazing bloggers? I can’t even believe how far we’ve come. Goodbye typos and flat tone of voice, we’re writing like we speak and using humor to make complex topics approachable and understandable.

It was so hard to choose, but here are my faves for the week. Enjoy.

The assignment:

Dam, you’re good. Blog about any aspect of lecture this week (DAM, templates or workflow), but as future digital strategists, I want to see more than a broad brush. Get specific and think about how these tools impact the ability of brands large and small to publish relevant and engaging digital content that reinforces their brand image.

Remember: DAM stands for Digital Asset Management. Don’t reference it incorrectly.

Hot DAM | Maria Tobias

“Excuse your language.“

No, DAM. Digital asset management.

“I’m still confused.“

Digital asset management is a big, fancy word that encompasses a fairly abstract and complicated concept. DAM is a company’s act of distributing digital content and archiving it for further inspection. Read the full blog.

Kate Spade and Templates and Sales, Oh My! | Jordyn Bauerlein

Quick announcement: Kate Spade is hosting a 75% off sale right now!

Why is that important? Well, for starters, their purses are adorable and even cuter when they are cheaper. Secondly, it gives us a chance to look at something “new” on their website. At this point you are probably scratching your head and wondering how a sale would be considered new. Stay with me, I’ll explain. Read the full blog.


Featured Student Blog: Five Things I Learned in PR Strategy

Featured Student Blog: Five Things I Learned in PR Strategy

fred-astaireShall We Dance? Keeping Digital in Step with PR Goals.

It’s no secret. I LOVE teaching. It’s an honor and a privilege to share my knowledge and experience with future Public Relations pros. The biggest challenge is connecting theory with reality in the classroom.

One of the ways I reinforce key concepts is through a semester-long blogging assignment. Every student must write, edit and publish a blog each week. It’s a challenge to grade, but worth it. Students get used to the demands of the digital world. They begin to understand the rhythm of web publishing and the importance of writing and editing skills in today’s PR environment.

I get to know students through their blogs and enjoy reading their thoughts and experiences so much that I’m selecting a blog from each class to feature here. My goal? To encourage them to have a unique approach to the topic … to learn how to stand out personally, professionally and learn how they can apply that skill outside of the classroom.

First up? “Five Things I Learned in PR Strategies.” Because four is too few and six is too many! But the true lesson here is that digital must be in perfect step with the overall PR and business goals in order to be effective.

Five Things I Learned in PR Strategies

by Brianna Perrin

Five Key Concepts of Public Relations Strategies

by Karolyn Short