Admittedly, I’m a big fan of attention-grabbing headlines, so when this one popped up in my Facebook feed I quickly skimmed the article and shot off a quick email to my colleagues with the link without thinking too much about it.
As an early adopter of location/geobased marketing, I’ve been pondering the implications so I saved a link in evernote to make sure I could reference it again. After further review it occurred to me I had never heard of Dubit before, so I hunted for the research referenced in the article. It took several Google attempts (never a good sign), but I finally found the original.
Dubit surveyed 1,000 teens aged between 11-18 years of age with an equal balance between gender and age. The attention-grabbing bit is “nearly half of 11-18 year-olds have not heard of foursquare or Facebook places.” That’s big. However, what the All Facebook article doesn’t disclose is that the research was conducted in the UK. I think that’s pretty big too, don’t you?
As a side note, without warning Facebook rolled the check-in function to the Texas Tech University page on Friday. Less than 3 check-in’s showed in the analytics. As of the time of this writing, there have been more than 2,000. This anecdotal evidence doesn’t mean much, but my 11 year-old already knows Facebook Places well so I’m not convinced. Yet. I’ll keep watching.